Damron Digital Ad Specs
| Ad Requirements |
| Formats |
| Images |
| Fonts |
| Proofs |
| Model Release |
| Linescreen |
| Bleeds |
| Color |
| Compression |
| Labeling |
| Disclaimer |
| Correct Ad Sizes |
| Questions |
- are the Correct Size
- are saved as a Macintosh EPS, TIFF or native Quark Format only
- are submitted on a high-density floppy (800-1300k), CD-ROM, or Zip disk.
- were composed in Quark, Photoshop, or Illustrator Applications
- include all Placed Images
- include all Fonts (even those used in Placed Images)
- include a Proof print (fax to 415-703-9049)
- include a Model Release if any faces are depicted (please fax to number above)
If you cannot provide a digital ad, we can accept the following camera-ready artwork: film, stat, or lino output.
All digitally supplied ads must be submitted in a format we can use. If you compose your ad using a PC computer, please save the final files in a cross-platform format such as EPS, TIFF or native Quark only (no GIFs, JPEGs, PICTs, PCX or other formats) - onto a Mac-formatted floppy or Zip disk or a CD-ROM. We can only accept files composed in Quark, Photoshop, Illustrator or Freehand. We cannot accept digital files composed in PageMaker, word processing programs, or other applications - these must be output to camera-ready artwork.
Most ads have images - scans or other art - placed within the final file. You must include the placed image files, in addition to the final composed ad! (For instance, you may have a photo scanned into Photoshop, then saved as a TIFF, that you've placed in your Illustrator file. You must include the Photoshop TIFF as well as the final Illustrator file.)
Do not manipulate placed images in the page layout program. (For example, don't change the tint or image style within Quark because those changes work better in your image-editing program such as Photoshop.) Again, only EPS or TIFF format images are acceptable. Often these placed images include text; you must also include the original font files for this text!
Always include all of the fonts used in your files! This is the most frequent problem we experience with digital artwork! Make sure to include both the screen fonts (the font suitcase) and the printer fonts (PostScript fonts). TrueType format fontsare also acceptable. Also be sure to include the fonts used in Placed Images; this is tricky because often these fonts don't show up in your report or in the "Font Usage" dialog box; however, when you attempt to print a proof of the final ad, the PrintMonitor may ask for them.
We will return any ads supplied without a proof. Without a printed proof, we have no way of knowing how you intend an ad to look. We recommend a laser or inkjet proof. Please provide color proofs for color ads. If you are submitting a digital ad via email, please fax a copy of the ad to (415) 703-9049 with a notation that the ad is being emailed, or provide a pdf proof with your email.
We highly recommend you print out & include the File Report from Quark, Flightcheck or other layout/pre-flight programs.
You must supply a signed & dated model release for all faces depicted.
85-100 for black-and-white, 133-150 for color. Resolution: 200-300 DPI
1/2" beyond the size of a Full Page Ad. This is approximately 1/4" beyond the Trim Size, or Actual Page Size. For legibility, please keep text within the center Live Area (the same size as a non-bleeding Full-Page Ad).
All colors (other than grays) used in your files must be in CMYK format (4-color Process). Most layout programs will convert Spot colors (Pantone, etc.) to Process; check the Color Definitions. We cannot accept RGB, indexed or other color formats.
Please use DiskDoubler or Stuffit only.
Please label all media with the Designer Name & Phone Number, the Client (or Advertiser), and the Damron Book for which the ad is supplied (ie, Men's Travel Guide).
We are not responsible for proofing or editing your digital ad. If you need us to make any changes, we must charge the client a minimum prep fee of $100.
| Ad Size |
Men's Travel Guide |
Women's Traveller |
Damron City Guide |
| Third-Page Wide decimal |
none |
none |
5 wide x 2-1/2 tall |
| Half-Page Wide decimal |
|
|
|
| Half-Page Tall decimal |
none |
1-3/4 x 6 |
2-3/8 x 7-3/4 |
| Full-Page (Live Area) decimal |
3 x 6 |
3-1/2 x 6-1/8 |
5 x 7-3/4 |
| Full-Page Bleed decimal |
4 x 7 |
4-1/2 x 7-1/2 |
6 x 9 |
| Trim Size decimal |
3-1/2 x 6-1/2 |
4 x 7 |
5-1/2 x 8-1/2 |
NOTE: All Measurements are cited as Wide X Tall, in inches.
Please call Kathy Pratt at (800) 462-6654 or (415) 255-0404.